Rolls Royce Ghost 2020: The Marketing Concepts

https://www.youtube.com/watch?v=41Gz8fpy9qk&t=17s

Hi! Its been a while, I hope every one of us is well and kicking. Today I would like to share something with you, something I observed from an Exquisite video shared by Rolls Royce 2020 when introducing their brand new Rolls Royce Ghost 2020, the finest Rolls Royce Ghost.

Anyway, there are various major keys to take from the video apart from experiencing the superiority of the Rolls Royce Ghost 2020, the strategy in general of Rolls Royce to meet their clients (Customers) is magnificent. They know their clients, they understand them, connect with them hence meet expectation even exceeding them easily. Unlike other regular companies not limited to Motor vehicle companies, they produce products for the mass, not knowing who exactly to serve. We can learn a lot from the Video. I have categorized the knowledge pillars into three.

Introduction

The introduction part in any business especially in a free flowing market, thus customers having a wide variety of products to choose is of essence. Take note that, the product is yours when you are making it, but its not when it gets into the market. This alert us that whatever we are doing in the early stages in making the product/service has to be laser sharp into customers needs. Understanding your customers in a simple term but a very complex but handful activity, who are your customers by the way? Are the ones you desire to reach? Are the ones who are already in business contact with you? Your customers are the ones that you have already had a business contact with, they can help you make your product be customer-relative and that’s what will make you win in the market

In the Rolls Royce Video, we can see how their company is focused to their actual customers no matter how small the numbers are, they are the reason for your existence. Quoted “ Each of our products represents a different Customer value since each layer of our clients is different and unique with a variety of needs and desires relating to their personal life, and the life they inspire”. The level of Customer understanding in this is extraordinarily high. This means Royce Royce in producing products exactly how their clients want them to be, of course adding a little extra mile into the products.

Key notes to take, know your product, identify and understand your customers, understand the market as a whole, identify your substitute and don’t make enemy with them (this will help you to just deal with your customers and not your customers+your competitors, you will loose focus). The beauty of it is that we can obtain all of these from doing a proper Marketing research. Because of an exquisite Market research, Rolls Royce has continuously to represent a certain life level that every human who wants a good and luxury life desire. Step by step we can do that too, not exactly like Rolls Royce Motors, by the way most of us are operating under a less complex market structure.

Implementation

“Creating simplicity is a very complex process”- Sir Henry Royce (Founder of Rolls Royce) through this Quote we can agree that having the materials and the necessities is one thing, how you execute, when you execute and how you amplify is what makes the total difference. In todays Market structures the difference is the selling point, your selling proposition is “how can your product satisfy customers in a very unique but simple way possible, mind you that you are not the only one offering that particular product, but why should a client choose you over everyone else?

One of the most useful things to do after identifying all the necessary info before getting into the market is grouping your customers basing on their needs, buying behaviors and structured environments. Each segmented group having its own communication model regardless if its the same product offered. In the Rolls Royce Video we can see that the company communicates directly to its clients, not the mass but the actual clients because they are the one after the products.

Consistency is the key, its said. We cant be consistent if we don’t know how to make improvements and adjustments. As a business we have to look back and see where we started, how we are moving and what’s the future plans. Quoted “ our clients wanted a car which is simple and distilled but still a true Rolls Royce and so, our designing team set to work, removed and erased all superfluous designs on those interior and exterior of the new ghost and our engineers reconfigured our new Rolls Royce architecture to make the new Rolls Royce Ghost” In implementing and amplifying, Making the difference from your last product in the market is very important nit just serving the development and improvement sense but serving the need of your customers who are very dynamic and sensitive to time.

There is a good thing about having a competition of your own, Quoted “ In 2009 we introduced the first “ GoodWood Rolls Royce Ghost, we were responding to a new set of clients who are highly influential and life up to the expectations, over the last 11 years Ghost has been our most successful product-line of them all”. Through this we learn that it’s important to create space and position of our products in people’s minds, just like Rolls Royce its a masterpiece a sign and symbol of leadership and sophistication. the question is, do you position your product to be of that? of course its not an overnight process.

Sustenance

Sustaining the business connection you have with your clients. In the future, one of the good ways to spread information about your business will be through your existing customers, customer referrals. But customers will never be able to refer you to others if they were not satisfied and met their expectation, which goes right to square one, the importance of studying your customers. With a good relationship with your customers it become easy to seek for improvements, research, recommendations and what nots.

Relationship sustenance doesn't come only by offering high quality products, the value added/extra services together with the products are the ones making your customers choose your products every time. Quoted “ 5 Years ago we began an open dialogue with our closest clients and we learned a great deal, they truly loved their Ghosts. But with this particular layer of our clients they expressed a desire for something even more refined even less ostentatious” . If Rolls Royce were unable to substances their relationship with their clients they wouldn't be this much successful today, it is because of the close business-customer base relationship that has kept Rolls Royce alive and existing in the market regardless of many other luxury car lines in the market.

Last but not least,

We are not Rolls Royce Motors, it may take a lifetime to build such a company. But that shouldn't keep us from trying to be like Rolls Royce, in our own relative way. Sir Henry Royce once said “ Small things make perfection, but perfection is never a small thing” lets all live to that.

Thank you very much!

Regards: Mubarack Mohammed Mwakyelu.